Writing
Reflections on how creativity, technology & politics intersect to shape our world.
2025
- The real AI skill isn't prompting. It's taste 1 Dec
- "Social media" is dead. Long live social media 27 Oct
- The EU's political ad ban is a gift to populists 12 Sep
- What's really behind Gen Z's personality shift? 11 Aug
- To understand the shock upset in NYC's Democratic primary, just look at the Instagram feeds 27 Jun
- 30 things at 30: reflections from Tuscany 11 Jun
- Work is changing. Are you? 30 May
- Google I/O just killed your startup 20 May
- We were already living in a vibe-based civilisation long before "vibe coding" came along 16 Apr
- What does the future look like when AI is a "datacentre of geniuses"? 10 Mar
- Talking to the Nation is harder than it used to be 7 Mar
- Where are Europe’s tech giants? 26 Feb
- The German election result barely counts as a win for the centre-right 24 Feb
- Panic over "brand safety" is a waste of energy 12 Feb
- Too young to fix government, or too smart to ignore? 5 Feb
- Meta's pivot to freedom of speech 14 Jan
2024
- Five years on: How a parody ad became the defining moment of the 2019 election 12 Dec
- The forecaster that correctly predicted Trump's win over Harris more than a year ago 7 Nov
- Labour ran a slick digital campaign – but no party dominated the air war 17 Jul
- Interview with The Drum on strategy, persona and trust in political marketing 20 Jun
- The false promise of AI-powered search results 31 May