Writing
Reflections on how creativity, technology & politics intersect to shape our world.
Five years on: How a parody ad became the defining moment of the 2019 election
Five years ago today, Boris Johnson secured an 80-seat majority in the 2019 UK general election.
The forecaster that correctly predicted Trump's win over Harris more than a year ago
Predicting election results is hard. Really hard. But someone called it correctly a long time ago.
Labour ran a slick digital campaign – but no party dominated the air war
Labour's campaign was smart but forgettable - their ad spend did the real heavy lifting.
Interview with The Drum on strategy, persona and trust in political marketing
Political campaigns are the ultimate marketing startup - messy, creative, and built from scratch.
The false promise of AI-powered search results
Google's AI search feature serves up dangerously wrong advice with total confidence.