Writing
Reflections on how creativity, technology & politics intersect to shape our world.
Panic over "brand safety" is a waste of energy
Consumers don't care where ads appear - they judge brands by what they actually say and do.
Too young to fix government, or too smart to ignore?
Some of the brightest minds of our generation are choosing to fix the US government.
Meta's pivot to freedom of speech
Zuckerberg's bold pivot: Less content moderation, more open dialogue on Meta platforms.
Five years on: How a parody ad became the defining moment of the 2019 election
Five years ago today, Boris Johnson secured an 80-seat majority in the 2019 UK general election.
The forecaster that correctly predicted Trump's win over Harris more than a year ago
Predicting election results is hard. Really hard. But someone called it correctly a long time ago.
Labour ran a slick digital campaign – but no party dominated the air war
Labour's campaign was smart but forgettable - their ad spend did the real heavy lifting.
Interview with The Drum on strategy, persona and trust in political marketing
Political campaigns are the ultimate marketing startup - messy, creative, and built from scratch.
The false promise of AI-powered search results
Google's AI search feature serves up dangerously wrong advice with total confidence.
What's going on with New Zealand's trade deficit?
NZ's trade deficit reveals an economy overly dependent on dairy, meat, and a few key markets.
The Metaverse is over before it began
Facebook's Metaverse bet collapses: a tech vision that promised everything and delivered nothing.