# Ben Guerin > Co-founder of Topham Guerin. Writing about politics, technology, and media. Last updated: September 2026 Note: All content on this site is human-authored. No AI-generated articles. ## About Ben Guerin is a New Zealand-born strategist who dropped out of university at 20 to co-found Topham Guerin with Sean Topham. The agency has grown to advise world leaders and run creative campaigns globally, including Boris Johnson's 2019 UK general election campaign. ## Expertise - Political communications and campaign strategy - Digital marketing and social media - Creative agency leadership - Intersection of technology and society ## Writing Topics Ben writes occasional essays on: - Political campaigns in the digital age - How AI and technology are reshaping communications - Media, content moderation, and platform dynamics - Personal reflections on work and life ## Recent Posts - [The surprising truth about AI and jobs](https://www.bjhguerin.com/post/the-surprising-truth-about-ai-and-jobs) (April 2026) - [TikTok didn't make them climb the mountain](https://www.bjhguerin.com/post/tiktok-didnt-make-them-climb-the-mountain) (April 2026) - [Making content at scale with AI requires a whole new set of skills. I call it "AI ProductionOps"](https://www.bjhguerin.com/post/the-real-challenge-of-ai-creative-work-isnt-the-creative-part) (March 2026) - [The most important decision in AI right now isn't what to build](https://www.bjhguerin.com/post/the-most-important-decision-in-ai-right-now-isnt-what-to-build) (March 2026) - [The cloud is a building, and it's vulnerable](https://www.bjhguerin.com/post/the-cloud-is-a-building-and-its-vulnerable) (March 2026) - [A folder full of skill files isn't going to replace an agency any time soon](https://www.bjhguerin.com/post/a-folder-full-of-skill-files-isnt-going-to-replace-an-agency-any-time-soon) (March 2026) - [Everyone's treating AI autonomy as a ladder. What if it's a dial?](https://www.bjhguerin.com/post/everyones-treating-ai-autonomy-as-a-ladder-what-if-its-a-dial) (February 2026) - [The most transformative AI applications will come from people who can't code](https://www.bjhguerin.com/post/the-most-transformative-ai-applications-will-come-from-people-who-cant-code) (February 2026) - [Strategy is a choice, not a plan](https://www.bjhguerin.com/post/strategy-is-a-choice-not-a-plan) (February 2026) - [This chart is a roadmap of which industries get transformed next](https://www.bjhguerin.com/post/this-chart-is-a-roadmap-of-which-industries-get-transformed-next) (February 2026) ## Key Pages - [About](https://www.bjhguerin.com/about.md) - Background and bio - [Building](https://www.bjhguerin.com/building.md) - Current projects - [Press](https://www.bjhguerin.com/press.md) - Media coverage - [Speaking](https://www.bjhguerin.com/speaking.md) - Conferences and events ## Notable Work **Topham Guerin** - Creative agency specializing in political campaigns - Boris Johnson's 2019 UK general election - Australian federal election campaigns - New Zealand political communications ## Key Themes in Writing ### On Political Campaigns Ben has extensive experience in digital political campaigns, particularly around social media strategy, ad targeting, and rapid response communications. His writing often draws on real campaign examples to illustrate broader principles. ### On AI and Technology Ben writes about the practical implications of AI for communications, creativity, and society - not from a technical perspective, but from the view of someone who uses these tools in real campaigns and business contexts. ### On Media and Platforms Regular commentary on social media platforms, content moderation, and how technology companies shape public discourse. ## Contact - Website: https://www.bjhguerin.com - Twitter/X: https://twitter.com/bjhguerin - LinkedIn: https://www.linkedin.com/in/bjhguerin/ - Agency: https://www.tophamguerin.com/ ## Technical Details - Site built with Astro (static site generator) - RSS Feed: https://www.bjhguerin.com/rss.xml - Sitemap: https://www.bjhguerin.com/sitemap.xml - Archive Index: https://www.bjhguerin.com/writing/archive - Full Content for LLMs: https://www.bjhguerin.com/llms-full.txt ## Disclaimer Any views and opinions expressed on this website are Ben's alone and do not represent the views of Topham Guerin.